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© Stefan Sohlstrom MMXIV | Contact
Stefan Sohlstrom is a UI designer, UX strategist, and burgeoning front end developer. He is 24 years old and lives in the city of San Francisco. He is from Portland, Oregon (and misses it sometimes).
He is a recent graduate of the University of Oregon, where he studied Journalism with sprinkles of computer science and lit theory.
Besides writing about himself in the third person, he enjoys skiing steep surfaces for short distances and biking flat surfaces for long distances.
He is currently employed at a small, fierce startup called Plaid where he is the head of their one man design team.
For years, agency Rooster New York worked tirelessly outputting tons of strong and fearless creative work. Problem was, all of this great content was hiding behind an aging web presence that was hard to use and harder to update.
Seemingly out of nowhere, a teeny-tiny agency called Moonboots (one part Stefan, one part Stefan’s roommate Jayson) pitched a complete overhaul of Rooster’s online identity.
After wooing them with initial wireframes and visual concepts, Rooster gave Moonboots a modest budget and a couple of months.
After countless late nights and long weekends the site finally went live on January 15th. After a couple of weeks of public exposure, Communication Arts did a little write up and honored us with their site of the day. It was called a Best About Page, and stayed on the front page of Designer News for a whole day. Read Rooster’s side of the story here.
At Swirl’s offices in the Presidio, I work on the Microsoft retail account, conceiving and designing marketing collateral, print and web advertisements, and experiential campaigns for Microsoft’s fast-growing foray into the retail space. I’m learning what its like to work with big, multi-faceted brands with complex marketing goals.
Skillmilk, an online education service, needed a look that matched the upmarket offerings found on their site.
I rebranded Skillmilk, using simple, recognizable geometric shapes. From the new identity, I designed a site that would align with the playful minimalism of the new Skillmilk brand.
Packasport, a rooftop box maker, needed a way to compete with the likes of Thule and Yakima. And they needed to do it for only $10,000.
By targeting a small community like Bend using experiential (read: budget) tactics, our hope was to deliver a more concentrated message to a group of people who we believe are tastemakers for the actionsports community.
This was done for an advertising competition in University, so this is all spec work.
We got first place in the competition, and the client actually wanted to produce some of the ideas.
One of the group members is currently bringing some of them to life.
Extra special thanks to Hakim El Hattab and his Reveal.js library, without which none of this website would have been possible. Checkout the framework on github.